Job search is an important element of people's careers and is especially critical for unemployed individuals. The current study surveyed a sample of 328 unemployed job seekers in China to test hypotheses related to the theory of planned behavior and action-state orientation theory. Results of the three-wave longitudinal study demonstrated that the theory of planned behavior was effective in modeling job-search intention and job-search intensity. Action-state orientation moderated the relationship between attitude and intention, as well as the relationship between intention and intensity. The current study sheds light on the motivational and self-regulatory process of job search and reemployment for Chinese unemployed job seekers.