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ERIC Number: EJ867139
Record Type: Journal
Publication Date: 2009
Pages: 18
Abstractor: As Provided
Reference Count: 36
ISSN: ISSN-0034-0502
What Does TV Viewing Have to Do with Internet Reading?: Readers, Television "Texts", and Intertextual Links to Companion Websites
Brown, Rachel
Reading Horizons, v49 n3 p221-238 2009
A growing number of television programs direct their viewers to access an Internet website for further information on a presented topic. The explicit link between television programs and companion Internet websites, both of which communicate information through multiple modes, can be considered a form of intertextuality. Do college students actually avail themselves of TV-Internet connections? Do they believe that this type of intertextuality influences their reading practices? This article reports research on these questions and then explores the implications of TV-Internet intertextuality for literacy and pedagogy. (Contains 1 table and 1 figure.)
Western Michigan University, College of Education. 1903 West Michigan Avenue, Kalamazoo, MI 49008. Tel: 269-387-3498; Fax: 269-387-6272; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A