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ERIC Number: EJ561503
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
Internet: The Marketing Challenge of the Twentieth Century.
Herbig, Paul; Hale, Brian
Internet Research, v7 n2 p95-100 1997
Previously thought to be above commercial activity, the Internet is proving to be an outstanding marketing tool. This article examines linkage via World Wide Web, electronic mail, and news groups; argues that a home page is vital for the success of any business today; and tries to assess the impact of the Internet on the discipline of marketing. (PEN)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A