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Cowley, Scott; Humphrey, William, Jr.; Muñoz, Caroline – Journal of Marketing Education, 2021
Technology and media have created skill needs that modern educators are compelled to address to stay relevant. As a result, an emerging educational tool in marketing and media courses is the integration of third-party certifications that give students an industry credential for current topics or media platforms (i.e., Google, HubSpot, Hootsuite,…
Descriptors: Certification, Marketing, Business Administration Education, College Faculty
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Neutuch, Eric – Journal of College Admission, 2020
College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…
Descriptors: Student Recruitment, Information Dissemination, Social Media, Electronic Mail
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Seale, Maura – Communications in Information Literacy, 2013
In 2012, more than a decade after the original Association of College and Research Libraries (ACRL) Information Literacy Competency Standards for Higher Education (hereafter the Standards) were institutionalized as the goal of academic library instruction, the Information Literacy Competency Standards Review Task Force convened by ACRL recommended…
Descriptors: Information Literacy, Library Instruction, Librarians, Library Administration
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Samur, Serdar – Journal of Educational Issues, 2021
The global market's economic growth has been boosted by the size of the sports industry, which now has a budget in the billions of dollars. Sports marketing has emerged as a result of this growth in the sports industry. Sports marketing has emerged as the most important feature of sports companies, having grown in importance as a scientific…
Descriptors: Marketing, Advertising, Athletics, Clubs
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Gomes, Liza; Murphy, Jamie – International Journal of Educational Management, 2003
Investigated from two perspectives the Internet's role in communicating educational opportunities: students' Internet use to facilitate information search and decision making, and educational institutions' e-business adoption and implementation. Two surveys of international students and face-to-face interviews with marketing executives from nine…
Descriptors: Foreign Countries, Foreign Students, Higher Education, Internet
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Soh, Christina; Mah, Quee Yong; Gan, Fong Jek; Chew, Daniel; Reid, Edna – Internet Research, 1997
A survey of Singapore-based firms in computer/information technology, hospitality, manufacturing, retail, travel, publishing, and banking/finance that use the Internet for business found that most of the respondents use the Internet for marketing and advertising, customer service and support, information gathering, and, to a lesser degree,…
Descriptors: Advertising, Banking, Business, Computer Security
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Phillips, Melodie R.; Horton, Veronica – Internet and Higher Education, 1998
Summarizes some of the opportunities and difficulties in integrating Internet-based activities in the traditional marketing classroom, and offers ideas for future applications and research. Marketing specialists are encouraged to examine both how, and when, the Internet can be used productively in the classroom. (Author/MSE)
Descriptors: Business Administration Education, Classroom Techniques, College Instruction, Computer Assisted Instruction
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Phillips, Melodie R.; Horton, Veronica – International Journal of Educational Management, 2000
Discussion of cheating by business education students first examines the current state of integration of the Internet into marketing education. Then it explores areas of concern that face education in relation to the use of the Internet, including student research and reference techniques, plagiarism, and accessibility of custom and off-the-shelf…
Descriptors: Business Administration Education, Cheating, Higher Education, Internet
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Faulds, David J.; Mangold, W. Glynn – Marketing Education Review, 2014
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…
Descriptors: Marketing, Business Administration Education, Internet, Social Networks
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Lees, Nigel – Electronic Library, 1997
Describes developments in the United Kingdom's Royal Society of Chemistry's Library and Information Centre that has changed from a professional and learned society library into a business center. Development of a priced information service, electronic sources of information including online databases and the Internet, and marketing and promotion…
Descriptors: Change Strategies, Chemical Industry, Databases, Information Centers
Klinger, Donna – Business Officer, 2000
Discusses issues raised in a May 2000 forum on the growing investment by colleges and universities in various electronic businesses, including offering distance education, providing a portal to the Internet, and marketing. Discusses issues concerning the importance of business process redesign, use of E-business as a strategic tool, brand value…
Descriptors: Computer Uses in Education, Entrepreneurship, Higher Education, Internet
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Laverie, Debbie; Humphrey, William; Manis, Kerry T.; Freberg, Karen – Marketing Education Review, 2020
The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry certifications can be a great way to prepare students for a career in the digital era. We present a design for using certifications with suggestions for…
Descriptors: Internet, Marketing, College Faculty, Employment Qualifications
Everett, Donna R. – 1996
This guide focuses on learning about and teaching with the Internet in marketing education. Section 1 on preparing teachers to go online focuses on the Internet as a place to talk, get information, and organize and put information. It covers needed hardware and software, controversial facts about the Internet, and acceptable use policy. Section 2…
Descriptors: Computer Mediated Communication, Distributive Education, Electronic Mail, Information Sources
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Bearby, Scott; Siegal, Bruce – Journal of College and University Law, 2002
Provides an overview of collegiate trademark cases; discusses several forms of infringement, including traditional infringement on commercial products, ambush marketing, and Internet infringement; addresses available remedies; and offers practical tips for dealing effectively with trademark protection. (EV)
Descriptors: College Athletics, Court Litigation, Higher Education, Intellectual Property
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Ali, Moondore; Blades, Mark; Oates, Caroline; Blumberg, Fran – British Journal of Developmental Psychology, 2009
Identifying what is, and what is not an advertisement is the first step in realizing that an advertisement is a marketing message. Children can distinguish television advertisements from programmes by about 5 years of age. Although previous researchers have investigated television advertising, little attention has been given to advertisements in…
Descriptors: Television Commercials, Marketing, Foreign Countries, Web Sites
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