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Przhedetskaya, Natalia; Borzenko, Ksenia – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to substantiate the necessity of marketing of remote education by the example of leading universities of Rostov Oblast of modern Russia and to develop the marketing model of promotion of remote education by the modern university. Design/methodology/approach: The authors use the method of economic statistics…
Descriptors: Marketing, Universities, Distance Education, Information Technology
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Ranjan, Jayanthi; Bhatnagar, Vishal – Learning Organization, 2011
Purpose: The purpose of the paper is to provide a thorough analysis of the concepts of business intelligence (BI), knowledge management (KM) and analytical CRM (aCRM) and to establish a framework for integrating all the three to each other. The paper also seeks to establish a KM and aCRM based framework using data mining (DM) techniques, which…
Descriptors: Knowledge Management, Business, Data Processing, Decision Making
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Liu, Xia; Burns, Alvin C. – Marketing Education Review, 2018
Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…
Descriptors: Marketing, Teaching Methods, Data Analysis, College Faculty
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Fink, Dieter; Laupase, Ricky – Internet Research, 2000
Compares the perceptions of Malaysians and Australians for four Web site design characteristics--atmospherics, news stories, signs, and products and services--as part of the integrated Internet marketing model. Hypothesizes that the predominant culture is not generalized to another culture, discusses validity and reliability, and suggest further…
Descriptors: Comparative Analysis, Cultural Differences, Foreign Countries, Hypothesis Testing
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Morrison, James L.; Stein, Linda L. – RSR: Reference Services Review, 1999
Describes a cyber-learning project for the World Wide Web developed by faculty and librarians at the University of Delaware that combined discovery learning with problem-based learning to develop critical thinking and quality management for information. Undergraduates were to find, evaluate, and use information to generate an Internet marketing…
Descriptors: Academic Libraries, Business Administration Education, Computer Assisted Instruction, Critical Thinking
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Greene, Scott; Bao, Yongchuan – Journal of Teaching in International Business, 2009
The Association to Advance Collegiate Schools of Business (AACSB) standards mandate knowledge of global and technology issues. Businesses desire employees with ability to analyze international markets and to be adept with technology. Taxpayers supporting public universities and organizations hiring business school graduates expect accountability…
Descriptors: Graduate Students, Academic Standards, Business Administration Education, College Curriculum
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Langan, Ryan; Cowley, Scott; Nguyen, Carlin – Journal of Marketing Education, 2019
Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing programs to understand how digital…
Descriptors: Social Media, Internet, Technology Uses in Education, Web Sites
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Spiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2019
Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…
Descriptors: Marketing, Certification, Teaching Methods, Instructional Design
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Schneider, Roberta L. – Journal of Marketing for Higher Education, 2004
The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…
Descriptors: Medical Education, Medical Schools, Internet, Student Recruitment
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Herbig, Paul; Hale, Brian – Internet Research, 1997
Previously thought to be above commercial activity, the Internet is proving to be an outstanding marketing tool. This article examines linkage via World Wide Web, electronic mail, and news groups; argues that a home page is vital for the success of any business today; and tries to assess the impact of the Internet on the discipline of marketing.…
Descriptors: Business, Electronic Mail, Marketing, Technological Advancement
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Key, Thomas M.; Czaplewski, Andrew J.; Ferguson, Jeffery M. – Marketing Education Review, 2019
Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their…
Descriptors: Career Readiness, Marketing, Certification, Social Media
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Pogorelova, Elena V.; Yakhneeva, Irina V.; Agafonova, Anna N.; Prokubovskaya, Alla O. – International Journal of Environmental and Science Education, 2016
The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the…
Descriptors: Marketing, Business Administration, Internet, Information Technology
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Siu, Wai-Sum; Chau, Lewis Long-Fung – Journal of Education for Business, 1998
A Web site used to teach business students to use the Internet for marketing research was evaluated by 54 students. They thought its information content was useful but wanted it to be easier to use. Educators should identify students' level of Internet literacy and develop online materials accordingly. (SK)
Descriptors: Business Education, Computer Literacy, Higher Education, Instructional Effectiveness
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Liu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
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Seale, Maura – Communications in Information Literacy, 2013
In 2012, more than a decade after the original Association of College and Research Libraries (ACRL) Information Literacy Competency Standards for Higher Education (hereafter the Standards) were institutionalized as the goal of academic library instruction, the Information Literacy Competency Standards Review Task Force convened by ACRL recommended…
Descriptors: Information Literacy, Library Instruction, Librarians, Library Administration
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