Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…

Argues that information professionals should market services to ensure success for their libraries. Describes marketing strategies used by the University of Kentucky College of Law Library to promote electronic library services: CD-ROM placement, CD-ROM and Internet workshops, instruction guides, faculty Web pages, online tours, electronic mail,…

Describes how multimedia products start as ideas and go through the stages of design, production, manufacturing, and marketing. Highlights include corporate consolidation, market distribution in 1997, encyclopedias and the growing Internet trend, direct marketers and sales, CD-ROM and DVD (digital video disk), costs, and future directions. (AEF)

In the spring of 2006, Hennepin County Library (HCL) in Minneapolis set out to create a compelling new reader's advisory website. Inspired by Web 2.0 principles, the library wanted to engage users as active participants, to integrate resources in ways that made sense to them, and to blend staff- and patron-contributed content to create an…

Outlines technology trends affecting library marketing: change is too slow; education is out/learning is in; the next generation are "NextHeads"; the next generation is different; change cannot be managed generationally; "virtual" is place, not format; communities of interest are not bounded by geography; new brands are…

Sometimes a simple idea, such as selling gel bracelets that say "Libraries Matter" to raise money, can spark something much bigger. In this article, the authors explain how their Libraries Matter campaign grew beyond their own regional system to cover their whole state and eventually other points around the globe. This successful…

The Information Group at Millipore has been successfully using a digital rights management tool to secure the email distribution of archived laboratory notebooks. Millipore is a life science leader providing cutting-edge technologies, tools, and services for bioscience research and biopharmaceutical manufacturing. Consisting of four full-time…