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Germain, Carol Anne – Public Services Quarterly, 2008
There is no doubt that today's student is much more savvy with using computers than the students of years gone by. This tech generation eagerly embraces the Internet, online searching, and the newer Web 2.0 technologies. This latter platform provides users with the ability to interact in a large virtual world, share/take (upload/download)…
Descriptors: Marketing, Internet, Technological Advancement, Academic Libraries
Germain, Carol Anne – Public Services Quarterly, 2007
Some faculty and administrators naively believe that undergraduates come to campus as information literate individuals since these students know how to use computers and the Internet. Yet, as librarians, they know that there is more to IL than surfing search engines, IMing, and word processing. So marketing IL becomes a very important task. This…
Descriptors: Information Literacy, Outreach Programs, Exhibits, Institutional Advancement