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ERIC Number: EJ844851
Record Type: Journal
Publication Date: 2004
Pages: 25
Abstractor: As Provided
Reference Count: 42
ISSN: ISSN-0897-5930
Teaching of the International Component in the Introductory Marketing Course: A Replication Study
Zimmer, Robert; Koernig, Stephen K.; Greene, Scott
Journal of Teaching in International Business, v16 n1 p25-49 2004
For almost three decades, the AACSB and business leaders have sought increased emphasis on internationalizing students' perspectives. Recent studies demonstrate mixed results in the extent to which business schools have globalized their curricula. With decreasing student interest in the marketing major, Introductory Marketing emerges as a critical course for instilling an international marketing perspective, since it is typically required of all business majors. This study investigates the extent of change compared to a decade ago of how international marketing is taught in the introductory course. Also, it proffers pedagogic recommendations that marketing faculty can use to improve student learning in this area. (Contains 9 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A