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ERIC Number: EJ489633
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0748-478X
Beyond the Borders: Principles of International Public Relations.
Crowther, Connie
Currents, v20 n8 p38-39 Sep 1994
Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering use of consultants. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A