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Peer reviewed Peer reviewed
ERIC Number: EJ365857
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
A Social Information Processing Model of Media Use in Organizations.
Fulk, Janet; And Others
Communication Research: An International Quarterly, v14 n5 p529-52 Oct 1987
Presents a model to examine how social influence processes affect individuals' attitudes toward communication media and media use behavior, integrating two research areas: media use patterns as the outcome of objectively rational choices and social information processing theory. Asserts (in a synthesis) that media characteristics and attitudes are in part socially constructed. (NKA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A