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Van Noy, Michelle; Weiss, Madeline Joy; Jenkins, Davis; Barnett, Elisabeth A.; Wachen, John – Community College Research Center, Columbia University, 2012
Using data obtained from interviews and program websites at Washington community and technical colleges, the authors of this study examine the structure of community college career-technical programs in allied health, business and marketing, computer and information studies, and mechanics and repair. A framework for structure with four…
Descriptors: Evidence, Maintenance, Technical Institutes, Community Colleges
Milwaukee Area Technical Coll., WI. – 1988
A study was conducted to develop a curriculum to meet the information processing/management training needs of persons entering or continuing careers in the information marketing area. The process used for the study was based on Stufflebeam's Context, Input, Process, Product (CIPP) model of evaluation. The information gathering process included a…
Descriptors: Advertising, Business Administration, Community Colleges, Competence
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Elhajjar, Samer – Journal of Education for Business, 2022
This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable personality traits within the digital marketing environment. Our content analysis of 320 job announcements posted in 2019 and 2020 resulted in a picture of…
Descriptors: Marketing, Employment Potential, Occupational Information, Job Analysis
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Prachyl, Cheryl; Quintanilla, Hector; Gutiérrez, Luis Antonio – Journal of Instructional Pedagogies, 2011
The Instituto Tecnologico y de Estudios Superiores de Monterrey and Texas Wesleyan University used technology based courses to enhance internationalization of their curricula. These courses required students to use computer technology as the distance communication medium and to complete an applied international consulting project as part of each…
Descriptors: Technology Uses in Education, Computer Mediated Communication, Distance Education, Online Courses
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Veaner, Allen B. – College and Research Libraries, 1985
Explores the implications of changes to be expected within foreseeable future (1985-95) in environment, mission, functions, and operations of academic libraries for librarians and librarianship. Context of academic librarianship, governance, faculty status, the library's information economy, marketing information to end user, and possible futures…
Descriptors: Academic Libraries, Fees, Futures (of Society), Higher Education
Lin, Pei-Ying – ProQuest LLC, 2010
Different stakeholders in the information system project usually have different perceptions and expectations of the projects. There is seldom consistency in the stakeholders' evaluations of the project outcome. Thus the outcomes of information system projects are usually disappointing to one or more stakeholders. Consonance is a process that can…
Descriptors: Information Systems, Marketing, Relationship, Stakeholders
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Walker, Kristen L.; Moran, Nora – Journal of Marketing Education, 2019
The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…
Descriptors: Data Use, Social Responsibility, Consumer Economics, Business Administration Education
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Comas-Forgas, Rubén; Sureda-Negre, Jaume; Morey-López, Mercè – Assessment & Evaluation in Higher Education, 2021
This article analyses the advertisements inserted in search engines of Spanish academic services websites in 2018 and 2019. Content analysis of these advertisements, conducted through the use of Semrush (Search Engine Optimization SEO and Search Engine Marketing SEM audit platform), shows that a large number of platforms offer to write academic…
Descriptors: Foreign Countries, Cheating, Contracts, Marketing
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Petkus, Ed, Jr. – Journal of Marketing Education, 2010
This article provides a justification and an implementation plan for the establishment of a historical orientation across the undergraduate marketing curriculum. The justification for the historical perspective addresses three areas: tapping into the extensive body of knowledge in marketing history, practical implications, and critical thinking.…
Descriptors: Business Education, Undergraduate Study, Marketing, Curriculum
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Hagenbuch, David J.; Mgrdichian, Laureen M. – Marketing Education Review, 2020
For decades, marketing has been associated with moral lapses--an unsettling trend that is unlikely to change, short of substantially new methods in marketing ethics education. By leveraging the power of a unique 2 × 2 matrix and branding, Mindful Marketing offers an approach for analyzing moral issues that students have found easy to learn,…
Descriptors: Marketing, Ethics, Teaching Methods, Metacognition
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Neutuch, Eric – Journal of College Admission, 2020
College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…
Descriptors: Student Recruitment, Information Dissemination, Social Media, Electronic Mail
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Iwu-James, Juliana; Haliso, Yacob; Ifijeh, Goodluck – New Review of Academic Librarianship, 2020
Academic libraries are increasingly becoming affected by intrusive and disruptive technologies, changing user needs, and alternative information providers who offer similar services as the library. The dilemma of academic libraries is evident, based on the declining support from parent institutions and decreasing patronage. In the face of stiff…
Descriptors: Library Services, Marketing, Competition, Librarians
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Mahmood, Khalid; Richardson, John V., Jr. – Program: Electronic Library and Information Systems, 2011
Purpose: This paper aims to survey the web sites of the academic libraries of the Association of Research Libraries (USA) regarding the adoption of Web 2.0 technologies. Design/methodology/approach: The websites of 100 member academic libraries of the Association of Research Libraries (USA) were surveyed. Findings: All libraries were found to be…
Descriptors: Web Sites, Electronic Publishing, Research Libraries, Academic Libraries
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Compton, Jonathan I.; Laanan, Frankie Santos; Starobin, Soko S. – Journal of Education for Students Placed at Risk, 2010
This study investigated the relationship between student characteristics such as gender, race/ethnicity, program of study, degree completion, and earnings outcomes for students enrolled in career and technical education (CTE) programs within the business, information technology (IT), and marketing career clusters in community colleges to determine…
Descriptors: Marketing, Information Technology, Student Characteristics, Salary Wage Differentials
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Schwartz, Bill N.; Williams, Satina V.; Walden, W. Darrell – American Journal of Business Education, 2011
The PhD Project's mission to diversify the work force by increasing the diversity of business school faculty is quite admirable, but is the Project successful? To gather insights toward responding to that question and to offer suggestions, we reviewed three of the Project's objectives that relate most closely to minority doctoral students and…
Descriptors: Business Administration Education, Doctoral Programs, Student Diversity, Minority Group Students
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