The digital revolution is upon us, bringing with it disruptive forces in every aspect of business and personal interactions. The business marketing function has become so technologically driven it is sometimes hard to tell where the boundaries between the Marketing and Information Systems disciplines lie. The new world of digital marketing has…

This paper gives four examples of the use of short speculative fiction for teaching different aspects of information privacy. Information privacy is multi-faceted; as an area of study it intersects with a number of fields. A non-exhaustive list could include: law, information systems, decision science, marketing, management, philosophy,…

This paper presents an example of a project used in an undergraduate business intelligence class which integrates concepts from statistics, marketing, and information systems disciplines. SAS Enterprise Miner software is used as the foundation for predictive analysis and data mining. The course culminates with a competition and the project is used…

Based on 820 entries on Ratemyprofessors.com, we explore whether information systems course ratings differ from those in marketing or management courses, whether lower level course ratings differ from those in senior or graduate level courses, whether course ratings differ between genders, and whether perceived course difficulty impacts course…

In this teaching case, we describe an experiential learning project that allows students to perform sentiment analysis on a set of tweets (posts made on the social media platform, Twitter) by collecting and analyzing posts that include key words selected by the students. Sentiment analysis refers to the process of identifying and categorizing…

Currently, there are more technology related jobs then there are graduates in supply. The need to understand user acceptance of computing degrees is the first step in increasing enrollment in computing fields. Additionally, valid measurement scales for predicting user acceptance of Information Technology degree programs are required. The majority…

Information Systems (IS) instructors are continually searching for new and innovative ways to engage students in authentic experiences that mimic the real-world. Previous research asserts that graduates are more prepared when they have hands-on learning opportunities that are linked to real external clients. Unfortunately, real-world projects can…

Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

"The Golden Age of Design may finally be upon us!" or so reported the New York Times in September of 2014. On the one hand everyday personal information appliances emphasized beauty and function. Apple™ took a lead by marketing the "feeling" of the iPod's design. The business world took notice and the cachet of designers soared…

The Google Online Marketing Challenge is a global student competition in which teams are given $250 to develop and run an online advertising campaign for a business or non-profit organization over a three-week period. Despite the fact that 50,000 students have competed in the Challenge since its inception in 2008, relatively little is known about…

Business students need to develop skills in the intelligent use of information, especially spatial information, for decision-making. Geographic Information System (GIS) is a viable tool for that purpose. Yet the few GIS courses in the Information Systems curriculum offered in various business schools tend to focus on different concepts and skills.…

This study investigates the delivery of the "Hour of Code" tutorials to college students. The college students who participated in this study were surveyed about their opinion of the Hour of Code. First, the students' comments were discussed. Next, a content analysis of the offered tutorials highlights their reliance on visual…

This case provides a real-world project-oriented case study for students enrolled in a management information systems, database management, or systems analysis and design course in which database design and development are taught. The case consists of a business scenario to provide background information and details of the unique operating…

There is broad agreement that college students need computer and information literacy for their studies and to be competitive as graduates in an environment that increasingly relies on information technology. However, as information technology changes, what constitutes computer literacy changes. Colleges have traditionally used the freshman- or…

Andre Raymond, Executive Vice President of Sales and Marketing for Random Textiles Co. Inc. (RTC), stood in front of the podium to address his team of 70 sales consultants in Las Vegas, NV. The organization had increased market share and achieved record sales over the past three years; however, in the shadow of this success lurked an obstacle that…