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ERIC Number: EJ807136
Record Type: Journal
Publication Date: 2005
Pages: 11
Abstractor: As Provided
Reference Count: 57
ISSN: ISSN-0273-4753
Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management
Athaide, Gerard A.; Desai, Harsha B.
Journal of Marketing Education, v27 n3 p239-249 2005
Given increasing industry demand for integrative learning, marketing curricula need to emphasize interdisciplinary approaches to teaching. Although team teaching is a useful method for achieving cross-functional integration, there are very few frameworks for effectively implementing team teaching. Consequently, marketing educators seeking to offer team-taught, interdisciplinary courses have little direction on how to proceed. Against this background, this article describes the design and implementation of a team-taught, Marketing/Management interdisciplinary course on Technology and Innovation Management (TiM). On the basis of their experiences with the course, the authors provide instructors with a template for effectively implementing similar courses. (Contains 3 tables and 5 notes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A