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ERIC Number: EJ807137
Record Type: Journal
Publication Date: 2005
Pages: 14
Abstractor: As Provided
ISSN: ISSN-0273-4753
The Reflective Learning Continuum: Reflecting on Reflection
Peltier, James W.; Hay, Amanda; Drago, William
Journal of Marketing Education, v27 n3 p250-263 2005
The importance of reflection to marketing educators is increasingly recognized. However, there is a lack of empirical research that considers reflection within the context of both the marketing and general business education literature. This article describes the use of an instrument that can be used to measure four identified levels of a reflection hierarchy: habitual action, understanding, reflection, and intensive reflection and two conditions for reflection: instructor-to-student interaction and student-to-student interaction. The authors also demonstrate the importance of reflective learning in predicting Graduates' perception of program quality. Although the focus was on assessment of MBA-level curricula, the findings have great importance to marketing education and educators. (Contains 4 tables, 1 figure and 1 note.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A