ERIC Number: EJ805417
Record Type: Journal
Publication Date: 2008-Jul-4
Reference Count: 0
Lights, Camera, Publishing?
Ayoub, Nina C.
Chronicle of Higher Education, v54 n43 pB16 Jul 2008
Are university presses ready for their close-up? In a nod to Hollywood, a growing number of trade publishers are producing book trailers to promote new titles. But do video teasers have a role in university-press publishing? What about longer formats? Based on an entirely unscientific poll of publicists at 25 university presses, the answer appears to be an emerging "yes" for those venturing into videos and a curious "maybe" for many who have not. Others express doubt, citing time and resources. Many university-press Web sites are already linking to videos such as news-media interviews with authors. But for presses pondering whether to develop videos themselves, an issue is whether to produce them in-house or with an outside production company. In this article, the author describes how university presses experiment with multimedia marketing.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: email@example.com; Web site: http://chronicle.com/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A