ERIC Number: EJ501180
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
Delineating Grazing: Observations of Remote Control Use.
Eastman, Susan Tyler; Newton, Gregory D.
Journal of Communication, v45 n1 p77-95 Win 1995
States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry concerns over avoidance of commercials. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A