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ERIC Number: ED346518
Record Type: Non-Journal
Publication Date: 1991-Nov-2
Pages: 10
Abstractor: N/A
10 Cents To Save a Life: Ending Hunger as a Special Event.
Ames, Ina Ruth
The annual "10 Cents to Save a Life" program is a special event that has been held at Mount Ida College in Newton Centre, Massachusetts for two years. The purposes of the event include: (1) teaching the public relations class and communication majors applied public relations theory through both a fundraising campaign and an education campaign; (2) raising money for the UNICEF Oral Rehydration Therapy (ORT) program; and (3) educating the college's population on hunger issues. A faculty member at Mount Ida College assisted her students in setting up a program to raise the equivalent of 10 cents (the cost of an oral rehydration therapy packet) from each member of the college community. Students in the public relations class took over the project, under the supervision of the faculty member, and learned the amount of coordination and work that was required to mount a successful educational and advertising campaign. The financial goal was met both years. The major lesson that the faculty member learned from the event was the importance of letting go of the project once it was created. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A