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ERIC Number: ED131835
Record Type: RIE
Publication Date: 1975-Nov
Pages: 16
Abstractor: N/A
Public Relations and the Media: An Overview.
Fork, Donald J.; Wilkens, Henry
Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function is public relations. Public relations differs from advertising in that it is not directed at the purchase of products or services; rather, it addresses a variety of audiences with the aim of maximizing the efficiency of the organization. A model for analyzing public relations activities should include the following elements: decoding, assigning meaning, encoding, and receiving the message. An advantage of such a model is that it shows that communications is a dynamic rather than a static process. (EMH)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Pennsylvania Learning Resources Association Annual Conference (Hershey, Pennsylvania, November 1975); For related documents see IR 004 207-209