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ERIC Number: ED194095
Record Type: Non-Journal
Publication Date: 1980
Pages: 23
Abstractor: N/A
Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions.
Kies, Cosette N.
A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR planning techniques; and some PR suggestions for Brazilian libraries based on the author's observations and discussions with Brazilian librarians, library educators, and students. A list of 19 references is attached. (RAA)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil