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ERIC Number: EJ988136
Record Type: Journal
Publication Date: 2012
Pages: 8
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0271-0560
College and University Codes of Conduct for Fund-Raising Professionals
Caboni, Timothy C.
New Directions for Higher Education, n160 p41-48 Win 2012
Generation of voluntary support for colleges and universities has become an ever more important function that is key to the success of all postsecondary institutions. This is true even for public institutions, which have shifted from primarily focusing on alumni relations activities to executing billion dollar campaigns that equal those conducted by private universities. The efforts of community colleges also have begun to include active solicitation of alumni, foundations, and corporations for financial support. At most institutions, the percent of the budget that comes from direct donations is still small but rising, allowing for a few bumps in the economy. As development officers generate private support for their institutions, they enjoy great latitude in the approaches they use to solicit individuals for gifts. This professional autonomy is granted to a profession with the expectation that the profession's members will regulate their own behavior and the behavior of their colleagues. Members of a profession must base their individual decisions on what will serve the needs and protect the welfare of their clients. Prospective donors and the institutions represented constitute the clients served by college and university fund-raising professionals. This article describes nine tenets for a code of conduct for fund-raising professionals that protects the welfare of these clients.
Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A