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Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith – Journal of School Public Relations, 2009
This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…
Descriptors: Family Involvement, Family Influence, Parent Participation, Population Growth
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Norton, M. Scott – Journal of School Public Relations, 2008
This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…
Descriptors: Staff Role, Public Relations, Leadership Qualities, Human Resources
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Koro-Ljungberg, Mirka; Bussing, Regina; Wilder, JeffriAnne; Gary, Faye – Journal of School Public Relations, 2011
Recent school policies increasingly support "parent-integrated" school environments, which benefit from effective parent-school collaborations and strong communication skills to ensure optimal educational outcomes. However, invisible disabilities, such as attention-deficit/hyperactivity disorder, provide unique sociopolitical contexts that shape…
Descriptors: Attention Deficit Hyperactivity Disorder, Communication Strategies, Inclusion, Focus Groups
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Lewis, Wayne D.; Bjork, Lars G.; Zhao, Yuru; Chi, Bin – Journal of School Public Relations, 2011
This exploratory study examines how schools in Beijing have responded to a Chinese national policy mandate to establish and maintain parent councils. We surveyed principals and parent council members across schools in the Beijing municipality about the establishment and functions of their schools' parent councils. Survey results provide insights…
Descriptors: School Councils, Foreign Countries, Administrator Attitudes, Principals
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Joubert, Rika; van Rooyen, Jean W. – Journal of School Public Relations, 2011
The promulgation of the South African Schools Act in 1996 was a critical moment in the process of making a compromise between a centralized and a decentralized system. The act describes the establishment, membership, and responsibilities of school governing bodies as the vehicle for parental engagement and decision making. The article touches on…
Descriptors: Governance, Educational Change, Foreign Countries, Boards of Education
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Lopez, Gerardo R.; Vazquez, Vanessa A. – Journal of School Public Relations, 2006
This qualitative research study aims to provide rich narratives of parental involvement in households of newcomer Latino immigrants in the Midwest. A total of 20 families participated in this 4-month research study. Findings suggest that parents do get involved in traditional ways but view "consejos" (the giving of sage advice) as a form of…
Descriptors: Qualitative Research, Parent Participation, Educational Change, Parent School Relationship
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Kowalski, Theodore J. – Journal of School Public Relations, 2005
In the aftermath of several tragic incidents of school violence, school administrators began focusing more directly on crisis management. Those who actually had to activate their plans often discovered that communication--with the media and with the general community--was one of the most challenging tasks they faced. In an effort to determine if…
Descriptors: Violence, Crisis Management, Interviews, Profiles