ERIC Number: ED203944
Record Type: Non-Journal
Publication Date: 1981-Apr
Colleges and Cable Franchising.
Glenn, Neal D.
After noting issues of audience appeal and financial and philosophical support for educational broadcasting, this paper urges community colleges to play an active role in the process of cable franchising. The paper first describes a cable franchise as a contract between a government unit and the cable television (CATV) company which specifies what services the company will provide in return for use of public rights of way for its cables. The paper then discusses five franchising problems, including the tendency of CATV companies to promise more than they can deliver; the possibility that CATV fees may preclude minority participation; and the uncertainty over what the public is willing to pay for CATV. A rationale for college participation in the CATV franchising process is then presented, which cites the need for colleges to keep up with emerging CATV technologies and the colleges' obligation to address social issues in the franchising process. After identifying the risks of this involvement, the paper presents five guidelines for participation: (1) become involved early in the franchising process; (2) take on an activist role; (3) become informed about relevant political and technological issues; (4) recognize the need for collaborative efforts with other institutions; and (5) plan for the costs of participation. The paper concludes with a list of problems to be addressed to fulfill CATV's educational potential. (JP)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A