ERIC Number: EJ203514
Record Type: CIJE
Publication Date: 1979
Reference Count: 0
Sex Role Stereotyping in Saturday Morning Cartoon Shows.
Mayes, Sandra L.; Valentine, K. B.
Journal of Broadcasting, v23 n1 p41-50 Win 1979
Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A