ERIC Number: EJ427568
Record Type: CIJE
Publication Date: 1991
The Nature and Operation of Training Institutes: A Generic Marketing Plan for Community Colleges.
Vivelo, Frank R.
Community Services Catalyst, v21 n1 p13-21 Win 1991
Discusses marketing problems and opportunities associated with satisfying demand, product-consumer match, support services, personnel, and personal involvement. Identifies overall marketing and business/financial goals and related objectives. Covers action plans, performance evaluations, curriculum design, advisory committee participation and input, partnerships with prospective employers, community participation, and administrator and instructor roles. (DMM)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Note: For the first part of this article, see JC 505 645.