ERIC Number: EJ285150
Record Type: Journal
Publication Date: 1983
Reference Count: N/A
Marketing and Community Mental Health Centers.
Ferniany, Isaac W.; Garove, William E.
Administration in Mental Health, v10 n3 p162-70 Spr 1983
Suggests that a marketing approach can be applied to community mental health centers. Marketing is a management orientation of providing services for, not to, patients in a systematic manner, which can help mental health centers improve services, strengthen community image, achieve financial independence and aid in staff recruitment. (Author)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A