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ERIC Number: EJ1058138
Record Type: Journal
Publication Date: 2015
Pages: 8
Abstractor: As Provided
ISSN: ISSN-1533-015X
Eco-Heroes and Eco-Villains: An Archetypal Analysis of Environmental Film, 1950-2010
Roberts, Candice D.; Stein, Susan
Applied Environmental Education and Communication, v14 n1 p57-64 2015
Archetypes are characters recognizable by media consumers that operate at a subconscious level and often elicit strong emotional responses. Popular Hollywood films addressing issues of the environment offer hero and villain figures that demonstrate strong archetypal characteristics. Surrounding the intricate characters, many of these films also present a complexity of environmental messages. This study examines 44 Hollywood films with environmental themes from 1950-2010 and uses a neo-archetypal approach to identify heroes and villains within the narrative. Based on process-relational media models, the outcomes of this study have implications relevant to audience consumption, environmental message interpretation and corporate public awareness.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A