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Colby, Pamela A. – 1993
From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…
Descriptors: Childrens Television, Commercial Television, Federal Regulation, Government Role
McGregor, Michael A. – 1984
On December 22, 1983, the Federal Communications Commission formally ended its consideration of rule making for children's television programing. Opponents of government regulation view the FCC's decision as a victory for the First Amendment freedoms of speech and the press; proponents of mandatory children's programing guidelines feel that the…
Descriptors: Child Advocacy, Citizen Participation, Commercial Television, Federal Regulation
Hsiung, James C.; And Others – 1983
In August 1978, the Federal Communications Commission (FCC) began studying the question of how to increase the diversity and coverage of television broadcast services either by modifying the television translator rules or by creating a new low power television service (LPTV). In Septemer 1980, the FCC finally adopted a "Notice of Proposed…
Descriptors: Broadcast Industry, Commercial Television, Communications, Federal Regulation
Watson, Mary Ann – 1983
Appointed chairman of the Federal Communications Commission (FCC) by President Kennedy in 1960, Newton Minow disturbed the traditionally comfortable relationship between the commission and the broadcast industry. In his first major speech, he outraged industry officials by attacking television programming as "a vast wasteland" and…
Descriptors: Advertising, Broadcast Industry, Change Agents, Childrens Television