This instructional module on fashion merchandising is designed as a guide for secondary education teachers who are helping twelfth grade students develop occupational competency for entry-level positions in fashion-related jobs. An introductory section covers module goals, career opportunities and employment demands, administrative considerations, module format, maintaining a resource library, audio-visual materials, and teaching suggestions. The module is divided into four sections and each one includes general behavioral objectives followed by correlated performance objectives, topical content outline, and suggested learning activities. The four module sections and their subdivisions are as follows: (1) the nature of fashion (terminology, history and scope, influences on fashion interest and demand, creation of fashion, and the fashion-buying function), (2) fashion selling (types of retail establishments, store operation, and personal selling), (3) fashion promotion (planning promotions and store fashion coordination), and (4) career opportunities in fashion merchandising (positions in retail stores, positions in manufacturing, positions in ancillary services, and college fashion merchandising programs in New York State). The appendix includes a bibliography of textbooks, instructional materials, and periodicals; a list of major trade and trade service associations; the color wheel; information on manmade fibers; and a sample competency-based competitive event for students in apparel and accessories along with staff and judge's instruction sheets. (EM)