Facebook is widely used and researched. However, though the data generated by educational technology tools and social media platforms other than Facebook have been used for research purposes, very little research has used Facebook posts as a data source--with most studies relying on self-report studies. While it has historically been impractical…

Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is…

Due to the emergence of the second generation of web pages, social media provides users with a virtual interactive structure. It is succeeding in attracting many age groups, occupying its users of a large area of time and attention, without regard to geographical, ethnic, political, or economic differences. Each user could participate and shape…

Purpose: The purpose of this study is to describe university students' motivations for using Facebook as an informal learning tool and explore the key barriers that may inhibit learning on the social media platform. Design/methodology/approach: A case study approach was adopted in this study. Participants were 82 university students who…

When employing adaptive behaviors to a changing environment, ability and motivation work hand in hand. Our goal was to investigate how ability and motivation interact when utilizing Facebook for social support and friendship. We predicted that well-being and perceived social support would be negatively related to motivation to use Facebook for…

A number of social networking platforms have emerged as a result of the development of information and communication technology which have become increasingly user-friendly and full with valuable features. The social networking site with most users is Facebook. Teenagers, particularly college students use Facebook most frequently to study, gain…

Studies have examined the relationship between Facebook use and student engagement. With the growing use of social networking services in everyday life, there is an ongoing debate on the effect of Facebook usage outside the classroom on classroom learning. However, studies have been so far failed to examine how Facebook activities in everyday life…

Facebook Live has become a means of teaching and learning in many parts of the world. This paper, thus, reports an examination of teaching English through Facebook Live and students' experiences of learning on it in the COVID-19 pandemic. It as participatory action research employed observation of self-managed Facebook Live streaming, and an…

This study investigates the relationship between Facebook use and acculturation using Berry's acculturation orientations and Communication Accommodation Theory (CAT) as theoretical frameworks. The researchers followed 15 international students' Facebook walls during their first and second semester in the U.S. by creating a fake Facebook page to be…

Previous research has extensively analysed teachers' and students' Facebook use for instructional engagement, writing, research dissemination and e-learning. However, Facebook as a data collection mechanism for research has scarcely been the subject of previous studies. The current study addressed these gaps by analysing students' awareness,…

Technology drives innovation and reform in hospitality education, and Facebook has become a popular educational tool to facilitate students' classroom interactions. Understanding hospitality students' attitudes toward Facebook teaching interventions is important. Based on a survey of 289 undergraduate hospitality students, first, we expand the…

This study aimed at furthering the research on the relationship between social communication apprehension, self-esteem and Facebook addiction. To measure the three variables, a questionnaire comprised of The Personal Report of Communication Apprehension (PRCA-24), The Rosenberg Self-Esteem Scale (RES), and The Bergen Facebook Addiction Scale…

Students' extensive use of Facebook in their daily lives has led researchers to investigate the affordances of Facebook for educational purposes. To further the research into the use of Facebook to improve language teaching, we conducted a convergent parallel mixed-methods study to examine the use of Community of Inquiry-informed Facebook…

Research suggests that social networking sites may provide a viable context for promoting student involvement. We examined the relations between social and academic Facebook use and undergraduates' social and academic involvement. We found that social Facebook use was positively linked to social involvement, particularly among non-shy students.…

Computer-mediated communication (CMC) via Facebook as social media could support a relaxed and non-threatening learning atmosphere, augmenting EFL learners' engagement through increasing social interaction. To maximize the potential of CMC for English language learning outside of classroom activities, an understanding of communication flow through…