ERIC Number: EJ543004
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
Commercialism in Intercollegiate Athletics.
Delany, James E.
Educational Record, v78 n1 p39-44 Win 1997
Outlines the history of intercollegiate athletics and the evolution of commercialization in college sports, particularly through television. Argues that few Division I programs could be self-sufficient; the issue is the degree to which sports are commercialized for revenue, and the challenge to balance schools' needs, private sector interests, and institutions' desire to support a variety of opportunities for students. (MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A