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ERIC Number: ED568019
Record Type: Non-Journal
Publication Date: 2016
Pages: 162
Abstractor: As Provided
ISBN: 978-1-3395-3299-8
Multiple Case Study of Event Management Curricula and Industry Professionals' Expectations of New Graduates
Whitney, Premila A.
ProQuest LLC, Ed.D. Dissertation, Northcentral University
The event management segment of the hospitality industry has experienced tremendous growth in recent years. As a result, demand for qualified event management professionals continues to increase. To help prepare qualified professionals for the event management industry, higher education institutions in the United States are now offering opportunities for students to earn a degree or specialization credit in event management. Because this academic field is relatively new, it is not clear if event management curricula reflect the needs of the event management industry. The purpose of the qualitative, multiple case study research effort was to identify the course assignments and learning outcomes that are included in event management course curricula at undergraduate programs in the southeast region of the United States, and to determine if the course assignments and learning outcomes reflect the event management industry expectations of event management undergraduates. In addition to a review of event management curricula, lead event management faculty members from four 4-year accredited universities in the southeastern part of the United States were interviewed about the event management courses they taught at the respective university to gain additional insight and resolve questions that were identified as a result of the event management curricula review. To gain insight from the event management industry, members who are classified as planners in the southeastern chapters of Meeting Professionals International (MPI) were surveyed. Results indicated that curricula mostly reflect what event management professionals believe is necessary from new event management graduates, however; there is also room for improvement. Future research might focus on experiential learning activities embedded into event management curricula in higher education institutions across the United States, and also examine the event management industry professionals' who belong to other professional, event management associations in different geographic regions of the United States. Additionally, a mixed methods study is suggested as a way to gather both qualitative and quantitative results, thereby creating a more rigorous research study. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A