Using the Boston Consulting Group Matrix To Analyze College Programs: Should that New Major Be Approved?.

Green, Mark T.; Odom, Lamar; Alexander, Jacquelyn; Hudspeth, Elizabeth; Hudsepth, Gregory

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Peer reviewed

ERIC Number: EJ671418

Record Type: CIJE

Publication Date: 2003

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1532-0723

EISSN: N/A

Using the Boston Consulting Group Matrix To Analyze College Programs: Should that New Major Be Approved?

Green, Mark T.; Odom, Lamar; Alexander, Jacquelyn; Hudspeth, Elizabeth; Hudsepth, Gregory

Education Leadership Review, v4 n2 p14-16 Fall 2003

Describes potential use of Boston Consulting Group Matrix to evaluate proposed new college and university programs or majors. The product evaluation matrix consisted of two major variables: product growth rate and market share. Provides an example of the matrix. (PKP)

Descriptors: College Programs, Evaluation, Higher Education, Majors (Students)

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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