Peer reviewed
ERIC Number: EJ572020
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Evaluating Market Orientation of an Executive MBA Program.
Dubas, Khalid M.; Ghani, Waqar I.; Davis, Stanley; Strong, James T.
Journal of Marketing for Higher Education, v8 n4 p49-59 1998
A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills. Results are used to identify consumer needs, adjust curriculum, and enhance market efforts. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A