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ERIC Number: EJ914918
Record Type: Journal
Publication Date: 2010
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0814-0626
Intrinsic Changes: Energy Saving Behaviour among Resident University Students
Black, Rosemary; Davidson, Penny; Retra, Karen
Australian Journal of Environmental Education, v26 p85-99 2010
This paper presents the results of a study that explored the effectiveness of three intervention strategies in facilitating energy saving behaviour among resident undergraduate university students. In contrast to a dominant practice of motivating with rewards or competition this study sought to appeal to students' intrinsic motivations. An experimental design was used with two intervention groups and a control group. The interventions were the provision of real-time feedback provided by an in-house energy consumption display unit (ecoMeter) and a targeted social marketing approach. They were evaluated using energy consumption data and self-report data from the participants via an on-line survey and focus groups. Across the three research phases the rate of reduced electricity consumption for the interventions ranged from an average of 17% to 28% less than the control group. The findings provide evidence that facilitation of intrinsically motivated behaviours can result in reduced energy use and greenhouse gas emissions. (Contains 2 tables and 3 figures.)
Australian Association for Environmental Education, Inc. P.O. Box 560, Bellingen, NSW 2454, Australia. Tel: +61-2-6655-1865; Fax: +61-2-6655-1596; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia