ERIC Number: EJ279276
Record Type: CIJE
Publication Date: 1983
The Syntax of Persuasion: Two Business Letters of Request.
Limaye, Mohan R.
Journal of Business Communication, v20 n2 p17-30 Spr 1983
Business letter-writers are advised to develop reader empathy and benefit before they ask a favor. The author analyzed two model 16th century letters of request to determine if similar advice was given in the past, and found that the request was subordinate to building a mutually beneficial relationship. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A