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ERIC Number: EJ797846
Record Type: Journal
Publication Date: 2005
Pages: 19
Abstractor: As Provided
ISSN: ISSN-1052-5629
Chris Pierce and the Yankee Donut Company: An E-Mail-Based Management Simulation
Greenberg, Danna N.; Rollag, Keith
Journal of Management Education, v29 n4 p564-582 2005
In this article, the authors describe an e-mail-based simulation that helps students experience the fast-paced, complex world of the middle manager. In this electronic in-basket exercise, students assume the role of a district manager in a doughnut company as they respond to a rapid series of high- and low-priority e-mails ostensibly sent from superiors, subordinates, colleagues, and customers. The simulation creates an engaging learning environment that helps students understand the complex world of managers and stimulates their interest in organizational behavior. Because the exercise is designed around standard e-mail technology, the simulation is straightforward and can be easily customized to support other learning objectives. (Contains 1 note, 1 table, and 1 figure.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A