ERIC Number: EJ663013
Record Type: CIJE
Publication Date: 2001
Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail.
Howes, Colleen M.; Mailloux, Mark R.
Journal of Marketing for Higher Education, v11 n4 p51-66 2001
Contrasted two survey methodologies: e-mail-Web and traditional mail. Found that: (1) e-mail-Web respondents were proportionately more likely to be male and enrolled in school full-time; (2) more individual question non-response was present for the e-mail-Web sample; and (3) e-mail-Web respondents value different aspects of graduate school. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A