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ERIC Number: EJ356675
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Source and Message Factors in Persuasion: A Reply to Stiff's Critique of the Elaboration Likelihood Model.
Petty, Richard E.; And Others
Communication Monographs, v54 n3 p233-49 Sep 1987
Answers James Stiff's criticism of the Elaboration Likelihood Model (ELM) of persuasion. Corrects certain misperceptions of the ELM and criticizes Stiff's meta-analysis that compares ELM predictions with those derived from Kahneman's elastic capacity model. Argues that Stiff's presentation of the ELM and the conclusions he draws based on the data he presents are misleading. (NKA)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A