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Education + Training, 2003
This issue on developing enterprise within higher education includes six articles on universities' partnerships, barriers to start-up and their effect on aspiring entrepreneurs, issues in marketing enterprise initiatives within a university, entrepreneurial summer school as a model for teaching, video as a teaching aid, and the role of personality…
Descriptors: Entrepreneurship, Foreign Countries, Higher Education, Models
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Dicheva, Darina; Dichev, Christo; Agre, Gennady; Angelova, Galia – Educational Technology & Society, 2015
While gamification is gaining ground in business, marketing, corporate management, and wellness initiatives, its application in education is still an emerging trend. This article presents a study of the published empirical research on the application of gamification to education. The study is limited to papers that discuss explicitly the effects…
Descriptors: Educational Games, Concept Mapping, Literature Reviews, Classification
Partlo, Margaret A. – ProQuest LLC, 2015
By 2017, the Lincoln Commission (2005) projected over 1 million American students participating in education abroad programs. Although rates have increased, many reasons exist for why this goal fell short. Marketing how education abroad may assist college graduates within the labor market may persuade greater participation. By isolating factors…
Descriptors: Undergraduate Students, Study Abroad, Educational Benefits, Labor Market
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Alnawas, Ibrahim – Higher Education: The International Journal of Higher Education and Educational Planning, 2015
This paper argues that student orientation (SO) is a high order construct that should be measured formatively rather than reflectively. Using a discovery-oriented approach, conducted by supplementing educational and marketing literatures with in depth interviews from 23 academic staff in seven different universities, the authors identified three…
Descriptors: Higher Education, College Students, Orientation, Formative Evaluation
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Price, C. Aaron; Lee, Hee-Sun; Plummer, Julia D.; SubbaRao, Mark; Wyatt, Ryan – Journal of Astronomy & Earth Sciences Education, 2015
Stereoscopy's potential as a tool for science education has been largely eclipsed by its popularity as an entertainment platform and marketing gimmick. Dozens of empirical papers have been published in the last decade about the impact of stereoscopy on learning. As a result, a corpus of research now points to a coherent message about how, when,…
Descriptors: Position Papers, Science Instruction, Science Education, Cognitive Processes
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Morgan, Rosemary; Blackmore, Jill – Journal of Educational Administration and History, 2013
Market principles now dominate the education and social policies of many Anglophone countries, including Australia, but articulate differentially within specific contexts. Existing historical legacies, local economic and social conditions, and geographical settings interact with federal and state funding and transport policies to shape the nature…
Descriptors: School Choice, Rural Areas, Rural Education, Foreign Countries
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Bojko, Martha J.; Mazhnaya, Alyona; Makarenko, Iuliia; Marcus, Ruthanne; Dvoriak, Sergii; Islam, Zahedul; Altice, Frederick L. – Drugs: Education, Prevention & Policy, 2015
Aims: Opioid substitution therapy (OST) is an evidence-based HIV prevention strategy for people who inject drugs (PWIDs). Yet, only 2.7% of Ukraine's estimated 310,000 PWIDs receive it despite free treatment since 2004. The multi-level barriers to entering OST among opioiddependent PWIDs have not been examined in Ukraine. Methods: A multi-year…
Descriptors: Foreign Countries, Barriers, Access to Health Care, Drug Therapy
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Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students'. Design/methodology/approach: Data collected from 320 valid pre-screened university students studying at the pubic higher learning institution in Federal Territory of…
Descriptors: Foreign Countries, College Students, Telecommunications, Handheld Devices
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Calvert, Sandra L. – Future of Children, 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…
Descriptors: Advertising, Video Games, Audiences, Marketing
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Chang, Wei-Lung; Liu, Hsiang-Te; Lin, Tai-An; Wen, Yung-Sung – Adolescence (San Diego): an international quarterly devoted to the physiological, psychological, psychiatric, sociological, and educational aspects of the second decade of human life, 2008
The purpose of this research was to study the relationship between family communication structure, vanity trait, and related consumption behavior. The study used an empirical method with adolescent students from the northern part of Taiwan as the subjects. Multiple statistical methods and the SEM model were used for testing the hypotheses. The…
Descriptors: Family Relationship, Adolescents, Marketing, Foreign Countries
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Guarda, Rebeka F.; Ohlson, Marcia P.; Romanini, Anderson V. – Education for Information, 2018
Based on recent political happenings, such as Brexit (UK) and the election of Donald Trump (USA), it has become clear that political marketing has been using 'Big Data' intensively. Information gathered from social media networks is organized into digital environments and has the power to determine the outcome of elections, plebiscites and popular…
Descriptors: Social Media, Deception, Public Opinion, Mass Media Effects
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Estelami, Hooman – Journal of Marketing Education, 2015
Teaching evaluations are an important measurement tool used by business schools in gauging the level of student satisfaction with the educational services delivered by faculty. The growing use of online teaching evaluations has enabled educational administrators to expand the time period during which student evaluation of teaching (SET) surveys…
Descriptors: Online Surveys, Student Evaluation of Teacher Performance, Time, Student Surveys
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McHugh, Sheli; Yarmey, Kristen – Journal of Web Librarianship, 2012
Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…
Descriptors: Libraries, Internet, Library Automation, Library Development
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Octaviannand, Ramona; Pandjaitan, Nurmala K.; Kuswanto, Sadikin – Journal of Education and Practice, 2017
In the digital and globalization era which are demanding for tech progress. Human resources need to work more closely and concentration. Small errors can lead to fatal errors that result in high costs for the company. The loss of motivation at work influences employee satisfaction and have a negative impact on employee performance. Research was…
Descriptors: Job Satisfaction, Learning Motivation, Motivation, Marketing
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Beneke, J.; Beeming, C. – South African Journal of Higher Education, 2011
This article analyses the direct effect of demographic variables on academic outcomes. The study concludes that ethnic group plays a pivotal role in determining the academic performance of students registered for the Postgraduate Diploma in Marketing Management at the University of Cape Town. White students (presumed to emanate from a privileged…
Descriptors: Ethnic Groups, Disadvantaged, Academic Achievement, Program Effectiveness
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