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Sarikaya, Ozlem; Civaner, Murat; Vatansever, Kevser – Advances in Health Sciences Education, 2009
It is known that interaction between pharmaceutical companies and medical professionals may lead to corruption of professional values, irrational use of medicine, and negative effects on the patient-physician relationship. Medical students frequently interact with pharmaceutical company representatives and increasingly accept their gifts.…
Descriptors: Medical Students, Medical Education, Marketing, Drug Therapy
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Schürmann, Eva; Beausaert, Simon – European Journal of Training and Development, 2016
Purpose: The topic of informal learning at work has received increasing attention in the past years. The purpose of this study is to explore in which informal learning activities employees engage and what are the drivers for informal learning. Design/Methodology/Approach: Semi-structured interviews were taken from ten human resources (HR) and ten…
Descriptors: Informal Education, Learning Activities, Semi Structured Interviews, Employees
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Luke, Douglas; Justice, Madeline – Administrative Issues Journal: Connecting Education, Practice, and Research, 2016
Adult enrollment in higher education institutions has grown significantly during the last decade, with students aged 25 and older attending 4-year institutions at higher rates than before. In the 21st century, few can improve their socioeconomic status or advance professionally without higher education. Colleges and universities must consider this…
Descriptors: Learning Motivation, Business Administration Education, Accounting, Finance Occupations
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Porto, Rafael Barreiros; Oliveira-Castro, Jorge M. – Psychological Record, 2013
Not much is known about the interaction effects between current and past contingencies. At the brand level, consumers may or may not buy exactly what they bought or intended to buy on their last shopping trip, and this could be due to differences in the behavioral contingencies. The main purpose of this article was to examine possible relations…
Descriptors: Consumer Economics, Purchasing, Intention, Reinforcement
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Chylinski, Mathew – Journal of Marketing Education, 2010
An unconditioned stimulus in the form of "participation money" serves to keep track of students' comments during class discussions and extrinsically to reinforce their class participation behaviors. Using a longitudinal experiment to investigate the effect of the participation money stimulus on several education outcomes, the author finds that the…
Descriptors: Feedback (Response), Academic Achievement, Student Participation, Learner Engagement
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Darwin, Stephen – Higher Education Research and Development, 2016
Student feedback-based evaluation performs a significant social role in framing perceptions of the quality of teaching in contemporary Australian higher education. Yet its emergence is a relatively recent phenomenon, having only been in widespread application since the mid-1980s. The early manifestations of student feedback-based evaluation came…
Descriptors: Feedback (Response), Higher Education, Foreign Countries, Quality Assurance
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Dionisio, Pedro; Leal, Carmo; Pereira, Helia; Salgueiro, Maria Fatima – Journal of Marketing Education, 2013
The unauthorized duplication of books through photocopies and Internet downloads, especially in the case of academic books, is currently one of the most challenging problems facing the publishing industry. Photocopying has become widespread with these texts, apparently without major ethical concerns on the part of students. The purpose of this…
Descriptors: Business Administration Education, Books, Copyrights, Undergraduate Students
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Ross, Mitchell; Grace, Debra; Shao, Wei – Educational Review, 2013
This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…
Descriptors: Student Recruitment, Foreign Countries, Foreign Students, Online Surveys
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Jan, Muhammad Tahir; Ammari, Djihane – Journal of Marketing for Higher Education, 2016
This paper mainly aims to identify the impact of online advertising on students' decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went through an exhaustive process to ensure that it…
Descriptors: Foreign Countries, Advertising, Internet, Student Attitudes
Ackerman, David S.; Gross, Barbara L.; Sawhney Celly, Kirti – Journal of Marketing Education, 2014
Many educators today emphasize student engagement and self-regulated learning, including giving students choices. However, research suggests that too much choice can have negative consequences such as feelings of stress and regret. An experimental design wherein students were offered different numbers of choice options when previewing, as in a…
Descriptors: Business Administration Education, Student Attitudes, Student Motivation, Marketing
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Noble, Charles H.; Bentley, John P.; Campbell, David; Singh, Jatinder J. – Journal of Marketing Education, 2010
In marketing, as in many other academic disciplines, new scholars are often taught a simple formula for the achievement of professional success: the single-minded pursuit of "A"-level journal publications. Although the goal of producing high-quality research that is ultimately published in top level journals is certainly worthwhile, the attainment…
Descriptors: Marketing, Intellectual Disciplines, Reputation, Achievement
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Gazzola, Paola; Jha-Thakur, Urmila – Environmental Education Research, 2009
This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…
Descriptors: Higher Education, Foreign Countries, International Education, Program Evaluation
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Morgan, Felicia N.; McCabe, Deborah Brown – Journal of Marketing Education, 2012
Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…
Descriptors: Consumer Economics, Motivation, Purchasing, Learner Engagement
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Tarvid, Alexander – International Journal of Educational Management, 2017
Purpose: In the context of falling demand for higher education and, in particular, doctoral studies, it is important to understand how to attract new students. The purpose of this paper is to present an analysis of the decision-making process the PhD students of Baltic universities followed when choosing whether to continue their education at…
Descriptors: Graduate Students, Doctoral Programs, Foreign Countries, Decision Making
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Lee, Wincy W. S. – International Journal of Lifelong Education, 2014
Associate (community college) degrees have expanded rapidly in the past decade in Hong Kong, but their value has been questioned due to the limited number of government-funded articulation opportunities available. This paper argues that associate degrees in Hong Kong are not valued solely for articulation purposes, but also for nurturing students'…
Descriptors: Foreign Countries, Associate Degrees, Community Colleges, Student Development
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