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Kelly, Colette; Clerkin, Pauline; Gabhainn, Saoirse Nic; Mulvihill, Maureen – Health Education, 2010
Purpose: Schools are thought to represent a growing marketing opportunity for food advertisers in many countries. Marketing of unhealthy food to children is linked to the increased prevalence of obesity worldwide. This paper aims to explore ways in which schools respond to commercial activity around food marketing. Design/methodology/approach: A…
Descriptors: Obesity, Merchandising, Foreign Countries, Marketing
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Baggaley, Jon – Distance Education, 2014
The techniques used in massive open online courses (MOOCs) are compared with supersizing in the fast food industry. Similarities include the profit motives, marketing techniques, criticisms, industry defences, and evolution of the two controversies. While fast food restaurants strategically increase the size of their meal courses and consumer…
Descriptors: Online Courses, Large Group Instruction, Class Size, Educational Technology
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Schuster, Michal – Education and Society, 2014
Service Learning (SL) is a pedagogy aimed at combining academic studies and volunteer community action. The advantages of SL are numerous and are discussed elsewhere. The article points to some of the less studied aspects of service learning programs: the price that students pay for their volunteer service in the community. The discussion will be…
Descriptors: Service Learning, Foreign Countries, Teaching Methods, Experiential Learning
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Kensinger, Weston; Woolsey, Conrad; Divin, Amanda; Tapps, Tyler – Drugs: Education, Prevention & Policy, 2014
Aims: Strategic energy drink marketing continues to target college students despite this group already being identified as high-risk for experiencing negative consequences. To better understand and predict drinking behaviors and to develop more effective prevention programs, this study examined students alcohol-only and combined-use positive…
Descriptors: College Students, Drinking, Student Motivation, Identification
Ojo, Michael A. – ProQuest LLC, 2017
The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…
Descriptors: Undergraduate Students, Statistical Analysis, Behavior Patterns, Handheld Devices
Perna, Mark C. – Techniques: Connecting Education and Careers, 2005
Marketing is like the rain. Some people are quickly aware of it, while others take repeated and consistent drops for quite an extended period of time before they take action. Building on the marketing principles discussed in previous issues, the next key principle to smart marketing is the "Rain Effect." The Rain Effect is the use of consistent…
Descriptors: Marketing, Persistence, Audiences, Student Recruitment
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Ackerman, David S.; Hu, Jing – Journal of Marketing Education, 2011
Using an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in their classes recently. This study uses a scale of learning styles that includes a measure of the…
Descriptors: Active Learning, Curriculum, Teaching Methods, Motivation Techniques
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Gibbs, Paul – International Journal of Educational Management, 2008
Purpose: In this conceptual discussion paper the author seeks to suggest that marketing as a technology of the market has contributed to the foreshortening of educational horizons within which we act or observe but can only hold for declining durations. To satisfy this demand for more in time, marketing has contributed to the commoditisation of…
Descriptors: Higher Education, Lifelong Learning, Marketing, Foreign Countries
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Diehr, Paula; Hannon, Peggy; Pizacani, Barbara; Forehand, Mark; Meischke, Hendrika; Curry, Susan; Martin, Diane P.; Weaver, Marcia R.; Harris, Jeffrey – Health Education & Behavior, 2011
As a "thought experiment," the authors used a modified stages of change model for smoking to define homogeneous segments within various hypothetical populations. The authors then estimated the population effect of public health interventions that targeted the different segments. Under most assumptions, interventions that emphasized primary and…
Descriptors: Smoking, Prevention, Public Health, Marketing
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Kristianto, Budhi – Journal of Information Technology Education: Research, 2017
Background: Although Indonesia is one of the world's most populated countries with a high penetration of internet usage there has been little research on SNS usage in Indonesia, especially involving children. Instead, SNS research in Indonesia has focused on university students and political, marketing, and disaster mitigation issues. Aim/Purpose:…
Descriptors: Foreign Countries, Grade 4, Grade 5, Grade 6
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Kanamori, Mariano; Beck, Kenneth H.; Carter-Pokras, Olivia – Journal of School Health, 2015
Background: Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks' influence with asthmatic student smoking, and variations of these exposures by sex. Methods: This study…
Descriptors: Adolescents, Smoking, Diseases, Middle School Students
McReynolds, Kevin V. – ProQuest LLC, 2010
This study was exploratory in nature and examined the organizational commitment (dependent variable) impact of evangelistic marketing and training efforts. There was sufficient evidence from the practitioner press that many technology companies have adopted an evangelism marketing approach. This marketing method seeks to create attachments to…
Descriptors: Information Technology, Professional Occupations, Industrial Psychology, Marketing
Scheivert, Joseph Elliot – ProQuest LLC, 2018
As large and complex campus organizations, collegiate marching bands face a variety of practical issues that must be addressed by directors through clear policies and effective procedures. Extant research on these groups focuses on pedagogical matters, ensemble histories, organizational descriptive analyses, participation factors and effects, and…
Descriptors: School Policy, Musical Instruments, Social Media, Copyrights
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Tata, Joyous S.; McNamara, Paul E. – Journal of Agricultural Education and Extension, 2018
Purpose: The study was carried out to assess the impact of the Catholic Relief Services (CRS) Skills for Marketing and Rural Transformation (SMART) skills and Farmbook information communication technology (ICT) on agricultural extension service delivery by front-line extension officers in two counties in Kenya. The second objective was to assess…
Descriptors: Foreign Countries, Educational Technology, Technology Uses in Education, Extension Education
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Kalafatis, Stavros; Ledden, Lesley – Studies in Higher Education, 2013
The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…
Descriptors: Foreign Countries, Higher Education, Educational Benefits, Commercialization
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