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Li, Wenjing; Denson, Linley A.; Dorstyn, Diana S. – International Journal for the Advancement of Counselling, 2017
This study investigated help-seeking intentions and use of mental health services within a sample of 1128 Mainland Chinese college students (630 males and 498 females; mean age = 20.01 years, SD = 1.48). Results of structural equation modeling and logistic regression analysis suggested that social-cognitive variables had significant effects both…
Descriptors: Help Seeking, Intention, College Students, Health Services
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Runyan, Rodney C.; Finnegan, Carol; Gonzalez-Padron, Tracy; Line, Nathan D. – Marketing Education Review, 2013
The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing…
Descriptors: College Faculty, Nontenured Faculty, Productivity, Marketing
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Chagwiza, Clarietta; Muradian, Roldan; Ruben, Ruerd – Journal of Agricultural Education and Extension, 2017
Purpose: This study uses data from a sample of 150 oilseed farming households from Arsi Robe, Ethiopia, to assess the impact of different knowledge bases (education, training and experience) and their interactions on linseed productivity. Methodology: A multiple regression analysis was employed to assess the combined effect of the knowledge bases,…
Descriptors: Foreign Countries, Productivity, Multiple Regression Analysis, Agricultural Production
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Su, Jinni; Hancock, Linda; Wattenmaker McGann, Amanda; Alshagra, Mariam; Ericson, Rhianna; Niazi, Zackaria; Dick, Danielle M.; Adkins, Amy – Journal of American College Health, 2018
Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science…
Descriptors: Program Effectiveness, Intervention, Drinking, Student Surveys
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Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna – Journal of Marketing for Higher Education, 2017
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…
Descriptors: Beliefs, Hypothesis Testing, Speech Communication, Dialogs (Language)
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Sautter, Elise Pookie; Zúñiga, Miguel Angel – Quality Assurance in Education: An International Perspective, 2018
Purpose: This paper aims to describe the development and execution of the video cover letter exercise. This learning innovation challenges students to develop a concise, targeted marketing message using video technologies and tools. Design/methodology/approach: In the first full semester of mandatory implementation, a pre-test/post-test design…
Descriptors: Video Technology, Communication Skills, Speech Communication, Marketing
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Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine – Journal of Marketing for Higher Education, 2015
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…
Descriptors: Marketing, Student Recruitment, Foreign Students, Foreign Countries
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Foster, Mary K.; West, Bettina; Bell-Angus, Barbara – Marketing Education Review, 2016
This article explores the effect of incorporating the precepts of neuroscience in a social constructivist theory of learning on student performance in an introductory course in marketing. The authors delivered the pilot class in a flipped format because it facilitates including the neuroscience considerations of dual coding, working memory,…
Descriptors: Neurosciences, Constructivism (Learning), Introductory Courses, Marketing
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Aiken, K. Damon; Heinze, Timothy C.; Meuter, Matthew L.; Chapman, Kenneth J. – Marketing Education Review, 2017
This research empirically tests collaborative course development (CCD)-a pedagogy presented in the 2016 "Marketing Education Review Special Issue on Teaching Innovations". A team of researchers taught experimental courses using CCD methods (employing various techniques including syllabus building, "flex-tures," free-choice…
Descriptors: Curriculum Development, Educational Cooperation, Student Empowerment, Learner Engagement
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Jillapalli, Ravi K.; Wilcox, James B. – Journal of Marketing Education, 2010
The trend among students to advocate their professors online continues to generate interest within marketing academia. Brand advocacy in products and services has played a vital role in marketing. However, no known research to date has embraced the idea of brand advocacy in marketing education. This research builds on the recent human brand…
Descriptors: Business Administration Education, Student Evaluation of Teacher Performance, Teacher Student Relationship, Attachment Behavior
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Gottlieb, Udo Rainer; Beatson, Amanda – Journal of Marketing for Higher Education, 2018
Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the…
Descriptors: Decision Making, Foreign Students, Student Recruitment, Activities
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Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
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Lee, Chia Kun; Chen, Hsin Chu – Universal Journal of Educational Research, 2018
Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…
Descriptors: Foreign Countries, Colleges, Reputation, Delphi Technique
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Cebolla-Boado, Héctor; Hu, Yang; Soysal, Yasemin Nuhog¯lu – British Journal of Sociology of Education, 2018
This research contributes to the booming literature on the mobility of international students in higher education. We analyse university-level factors that affect the sorting of Chinese international students across British universities. We produced a unique data-set merging university-level data from the 2014 UK Higher Education Statistics Agency…
Descriptors: Study Abroad, Foreign Students, College Students, Universities
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Nuñez, Roland – Educational Media International, 2018
Media consumption can influence viewer perceptions and attitudes. Recent research on media's effect on college students has failed to address gender differences. Using Mere Repeated Exposure Theory (traditionally used in marketing research), this study aims to answer three research questions regarding college media consumption and college…
Descriptors: College Students, Expectation, Student Attitudes, Factor Analysis
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