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ERIC Number: EJ997400
Record Type: Journal
Publication Date: 2013-Apr
Pages: 15
Abstractor: As Provided
Reference Count: 82
ISBN: N/A
ISSN: ISSN-0273-4753
An Introduction to Multitasking and Texting: Prevalence and Impact on Grades and GPA in Marketing Classes
Clayson, Dennis E.; Haley, Debra A.
Journal of Marketing Education, v35 n1 p26-40 Apr 2013
This exploratory study looks at the phenomena of texting in a marketing education context. It outlines the difficulties of multitasking within two metacognitive models of learning and sets the stage for further research on the effects of texting within class. Students in marketing classes in two different universities were surveyed. They received an average of 37 texts per day and initiated about 16. More than 90% of the respondents reported receiving texts while in class and 86% reported texting someone from class. Even though students believed they could follow a lecture and text at the same time, respondents who did text within marketing classes received lower grades. Contrary to other research, texting frequency was generally unrelated to GPA. Implications for both pedagogical issues and research in marketing education are discussed. (Contains 5 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A