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Cramer, Kenneth M.; Page, Stewart; Burrows, Vanessa; Lamoureux, Chastine; Mackay, Sarah; Pedri, Victoria; Pschibul, Rebecca – Collected Essays on Learning and Teaching, 2016
Based on analyses of Maclean's ranking data pertaining to Canadian universities published over the last 24 years, we present a summary of statistical findings of annual ranking exercises, as well as discussion about their current status and the effects upon student welfare. Some illustrative tables are also presented. Using correlational and…
Descriptors: Foreign Countries, Universities, Classification, Institutional Advancement
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Germain, Carol Anne, Ed. – Public Services Quarterly, 2008
Currently, one of the hottest topics in library marketing is branding. Over the years, businesses have utilized this technique to achieve commercial success. Is it possible for libraries to utilize this same strategy to promote their resources and services? One of the key components of a good branding campaign is passion, dedication, and a quality…
Descriptors: Marketing, Libraries, Visual Aids, Relationship
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Rhodes, Keith – WPA: Writing Program Administration, 2000
Considers the value of consciously applying marketing language to educational efforts. Urges that market analysis might lead composition administrators to go with some flows that at first might seem best resisted. Presents an introduction to marketing rhetoric. Considers examining the current "plan" for marketing composition and its effects,…
Descriptors: Educational Strategies, Higher Education, Marketing, Rhetoric
Xiao, Xiao – ProQuest LLC, 2013
Due to their low cost of implementation and considerable elasticity, cloud-based IT solutions are being widely adopted or considered in organizations across various industries. However, such IT solutions bring forth several unique challenges--challenges that make it difficult for organizations to achieve successful utilization of cloud-based…
Descriptors: Information Technology, Adoption (Ideas), Information Systems, Nonprofit Organizations
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Greenland, Steven J.; Moore, Catherine – Open Praxis, 2014
Swinburne University of Technology has experienced tremendous growth in open access online learning and as such is typical of the many Australian institutions that have ventured into online tertiary education. While research in online education continues to expand, comparatively little investigates students' enrolment and attrition. This research…
Descriptors: Foreign Countries, Enrollment Trends, Student Attrition, Higher Education
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McAlexander, J. Harry; Koenig, Harold F. – Journal of Marketing for Higher Education, 2010
This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand…
Descriptors: Higher Education, Group Unity, Student College Relationship, College Environment
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Petkus, Ed, Jr. – College Teaching Methods & Styles Journal, 2008
This article reports on an application of Kolb's (1981; 1984) experiential learning cycle in the context of international marketing education. Two study tours, in which International Marketing students at a U.S. college visited various cities in Europe, are described, with an emphasis on the ways in which differences in the structure of the tours…
Descriptors: Foreign Countries, Business Administration Education, Marketing, College Students
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Evans, W. Douglas; Christoffel, Katherine K.; Necheles, Jonathan; Becker, Adam B.; Snider, Jeremy – American Journal of Health Behavior, 2011
Objectives: To determine effects of the "5-4-3-2-1 Go" community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive "5-4-3-2-1 Go" counseling or not. We surveyed parents about "5-4-3-2-1 Go!" behaviors and perceptions of children's behaviors at baseline and one year…
Descriptors: Obesity, Eating Habits, Food, Health Behavior
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Johansen, Douglas; Scaff, Claudia; Hargis, Jace – International Journal for the Scholarship of Teaching and Learning, 2009
This study examines ability of an interdisciplinary group project to develop student's abilities to work successfully in groups in a creative context. Group dynamics were investigated via interaction effects between students in a Graphic Design and Marketing class project. A repeated measures survey technique was used to assess student's…
Descriptors: Interdisciplinary Approach, Active Learning, Student Projects, Cooperative Learning
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Goldberger, Jessica R. – Journal of Rural Studies, 2011
It is often assumed that organic farming is synonymous with sustainable agriculture. The broad goals of sustainable agriculture include economic profitability, environmental stewardship, and community vitality. However, the "question of sustainability" (Ikerd, 2008) can be asked of any type of farming, including organic production. One…
Descriptors: Agriculture, Sustainability, Citizen Participation, Agricultural Occupations
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Watts, A. G.; Dent, Gareth – British Journal of Guidance & Counselling, 2008
Three trends in the evolution of the UK Learndirect advice service are identified: the partial migration from telephone to web-based services; the trend within the telephone service from information/advice-oriented interventions to more guidance-oriented interventions; and the move from a mainly learning-oriented service to a more career-oriented…
Descriptors: Guidance Programs, Marketing, Foreign Countries, Telecommunications
Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Purpose: There is a rapid growth of technical education in the last decade in terms of the number of institutes and intake capacity in India but with improper and non-directional development. As per AICTE reports, there is a noticeable gap in between the actual number of enrollments and intake capacity of these institutes. In the year 2015-16, 46%…
Descriptors: Foreign Countries, Enrollment Trends, College Choice, Postsecondary Education
Raska, David – Journal of Marketing Education, 2014
This research explores and tests the effect of an innovative performance feedback practice--feedback supplemented with web-based peer benchmarking--through a lens of social cognitive framework for self-regulated learning. The results suggest that providing performance feedback with references to exemplary peer output is positively associated with…
Descriptors: Marketing, Business Administration Education, Feedback (Response), Benchmarking
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Kensicki, Marybeth – Forum on Public Policy Online, 2018
Years ago, before smoking was passé, Virginia Slims cigarettes had the marketing slogan: "We've come a long way baby." Now women must ask themselves if, in fact, they really have advanced. The question is what have we learned throughout the last several decades, maybe even last two or three centuries. Unfortunately, some of that learning…
Descriptors: Females, Feminism, History, Social Attitudes
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Uhrig, Jennifer D.; Davis, Kevin C.; Rupert, Doug; Fraze, Jami – Health Education Journal, 2012
Objective: To examine whether there is an association between knowledge, attitudes and beliefs, reported intentions to get an HIV test, and reported HIV testing behaviour at a later date among a sample of African American women. Design: Secondary analysis of data collected from October 2007 through March 2008 for a randomized controlled experiment…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Testing, Sexually Transmitted Diseases, Intention
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