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Sugerman, Sharon; Backman, Desiree; Foerster, Susan B.; Ghirardelli, Alyssa; Linares, Amanda; Fong, Amy – Journal of Nutrition Education and Behavior, 2011
Objective: To gain opinions from low-income, limited-English-speaking Hispanic and Asian immigrants for formative research in a social marketing campaign. Design: Nineteen questions on obesity prevention-related topics were embedded into a larger random digit-dial survey investigating the effects of language and cultural barriers on health care…
Descriptors: Obesity, Physical Activities, Opinions, Health Insurance
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Ackerman, David S.; Gross, Barbara L. – Journal of Marketing Education, 2006
This study examines the effects of amount of choice given students in selecting courses to complete a marketing minor, referred to as a marketing option. It examines how differing levels of choice can affect perceptions of, and feelings about, a marketing option. The course choice process is also explored. The impact of choice on students' desire…
Descriptors: Student Attitudes, Course Selection (Students), Decision Making, Higher Education
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Weaven, Scott; Griffin, Deborah; McPhail, Ruth; Smith, Calvin – Australian Educational Researcher, 2013
Whilst universities acknowledge the importance of sustainability education, numerous problems exist in relation to the nature, delivery and outcomes of sustainability instruction. Many of these problems arise due to a lack of understanding about students' perception towards, and knowledge about business sustainability. This article examines…
Descriptors: Foreign Countries, Business Administration Education, Sustainable Development, Undergraduate Students
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Thompson, Margareta; Beymer, Patrick – Support for Learning, 2015
Motivation is a subject that is constantly discussed in the field of education. Teachers are taught not only to teach their students, but to motivate them to want to learn. As students get older, intrinsic motivation tends to decrease; therefore it becomes more difficult for teachers to motivate students (Ryan and Deci, 2000a). According to…
Descriptors: Literature Reviews, Student Motivation, Motivation Techniques, Student Needs
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Belova, Nadja; Chang Rundgren, Shu-Nu; Eilks, Ingo – Studies in Science Education, 2015
We are living in an increasingly diverse media landscape, with advertising a significant part of this. There appears to be unanimous agreement that the ability to critically examine and make rational decisions about advertising is indispensable for contemporary citizens. Students need to develop critical thinking skills in order to evaluate…
Descriptors: Science Education, Advertising, Literature Reviews, Media Literacy
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Sigurdsson, Valdimar; Foxall, Gordon; Saevarsson, Hugi – Journal of Organizational Behavior Management, 2010
This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…
Descriptors: Foreign Countries, Consumer Economics, Purchasing, Environment
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Cha, Eun Me; Ranjit, Nalini; Hoelscher, Deanna M. – Journal of Applied Research on Children, 2017
Objective: Despite growing awareness about the harmful physiological effects of energy drinks, especially among young people, there is little regulation governing the marketing and sale of these products to adolescents. Thus, in contrast to substances such as cigarettes and alcohol, energy drinks are readily available to adolescents, and widely…
Descriptors: Adolescents, Alcohol Abuse, Smoking, Grade 10
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Kolko, Jed; Neumark, David – Journal of Policy Analysis and Management, 2010
We study how the employment effects of enterprise zones vary with their location, implementation, and administration, based on evidence from California. We use new establishment-level data and geographic mapping methods, coupled with a survey of enterprise zone administrators. Overall, the evidence indicates that enterprise zones do not increase…
Descriptors: Zoning, Job Development, Geographic Location, Program Implementation
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Mecca, Jensen T.; Mumford, Michael D. – Journal of Creative Behavior, 2014
Prior studies examining imitation of exemplar solutions have produced a mixed pattern of findings with some studies indicating that exemplar imitation contributes to creative problem-solving and other studies indicating that it may inhibit creative problem-solving. In the present effort, it is argued that the effects of exemplar imitation on…
Descriptors: Imitation, Creativity, Problem Solving, Advertising
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Faranda, William T. – Marketing Education Review, 2015
Student initiated out-of-class communication (OCC) with instructors has been linked to benefits for students, faculty, and the institution at large, yet garners little attention in business education research. Much of the literature found in communication and higher education research has revolved around the discovery of factors that lead students…
Descriptors: Marketing, Teacher Student Relationship, Trust (Psychology), Predictor Variables
Spais, George S.; Vasileiou, Konstantinos Z. – International Electronic Journal for Leadership in Learning, 2008
The major objective of this study was to test a research hypothesis in order to explain the technology avoidance effect in higher educational environments. We addressed the core research themes of our study using a survey. Our intention was to test marketing students' perceptions in order to investigate the potent influence of a climate of…
Descriptors: Student Attitudes, Job Performance, Intention, Computers
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Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
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Kincl, Tomas; Strach, Pavel – Behaviour & Information Technology, 2012
Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…
Descriptors: Foreign Countries, User Satisfaction (Information), Web Sites, Usability
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey N. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…
Descriptors: Foreign Countries, Preferences, Foreign Students, Differences
Brownell, Eileen Vlacancich – ProQuest LLC, 2016
This qualitative study represents an exploration into how faculty stakeholders in higher education experienced leadership actions and their own engagement with an organizational turnaround. Turnaround efforts were aimed at revitalization throughout the institution but little has been studied about faculty experience in this context. An interview…
Descriptors: Stakeholders, Teacher Attitudes, Leadership, Higher Education
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