"Research that positions students as primary stakeholders occupies space at the margins of higher education scholarship" (Iloh, 2016, pp. 428-429). This fact is especially true in the realm of for-profit, post-secondary education where much of the research has been focused on institutional operations and quantitative outcomes. As…

Many colleges and universities have implement programs to support undergraduate student's academic success. One type of program is described as a four year graduation guarantee program. The use of this type of program has been growing over the last several decades. This study was designed to determine how participants in a particular program…

The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…

By 2017, the Lincoln Commission (2005) projected over 1 million American students participating in education abroad programs. Although rates have increased, many reasons exist for why this goal fell short. Marketing how education abroad may assist college graduates within the labor market may persuade greater participation. By isolating factors…

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

This research was designed to expand the applications of Psychological Distance (PD) Theory by studying the effects of time on the importance of criteria used to evaluate institutions of higher learning. It is intended to help administrators market more effectively by determining how future intentions (to go back to school someday) transition into…