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Showing 1 to 15 of 43 results Save | Export
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Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine – Journal of Marketing for Higher Education, 2015
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…
Descriptors: Marketing, Student Recruitment, Foreign Students, Foreign Countries
Batie, Michael – ProQuest LLC, 2009
This dissertation was undertaken to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various…
Descriptors: Charter Schools, Student Recruitment, Mixed Methods Research, Citizenship
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Dao, Mai Thi Ngoc; Thorpe, Anthony – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to report the factors that influence Vietnamese students' choice of university in a little researched context where the effects of globalization and education reform are changing higher education. Design/methodology/approach: A quantitative survey was completed by 1,124 current or recently completed university…
Descriptors: Foreign Countries, College Choice, Statistical Analysis, College Students
Nayak, Roshan – ProQuest LLC, 2016
In the wake of multistate outbreaks and subsequent economic cost and health causalities, food industry stakeholders formulated policies for their produce suppliers. The U.S. Food and Drug Administration's guidance on Good Agricultural Practices (GAPs) have been the basis for most of the industry initiated GAP certifications or audit processes. In…
Descriptors: Food, Agriculture, Food Standards, Program Implementation
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Payan, Janice; Reardon, James; McCorkle, Denny E. – Journal of Marketing Education, 2010
Two trends in marketing higher education include (a) growing opportunities for intercultural encounters in the classroom and (b) a growing concern about student academic honesty. Research regarding the relationship between specific cultural measures and academic honesty is sparse in the context of marketing and business programs in higher…
Descriptors: Higher Education, Cultural Pluralism, Student Behavior, Marketing
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Bear, Stephen E.; Hwang, Alvin – Journal of Workplace Learning, 2017
Purpose: This paper aims to examine how employee perceptions of organizational context relate to willingness to mentor. This research will help organizations to understand the relationship between organizational context and willingness to mentor to encourage mentoring. Design/methodology/approach: This study used a survey approach. Employees who…
Descriptors: Organizational Change, Job Layoff, Employee Attitudes, Mentors
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Kelly, Colette; Clerkin, Pauline; Gabhainn, Saoirse Nic; Mulvihill, Maureen – Health Education, 2010
Purpose: Schools are thought to represent a growing marketing opportunity for food advertisers in many countries. Marketing of unhealthy food to children is linked to the increased prevalence of obesity worldwide. This paper aims to explore ways in which schools respond to commercial activity around food marketing. Design/methodology/approach: A…
Descriptors: Obesity, Merchandising, Foreign Countries, Marketing
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Tata, Joyous S.; McNamara, Paul E. – Journal of Agricultural Education and Extension, 2018
Purpose: The study was carried out to assess the impact of the Catholic Relief Services (CRS) Skills for Marketing and Rural Transformation (SMART) skills and Farmbook information communication technology (ICT) on agricultural extension service delivery by front-line extension officers in two counties in Kenya. The second objective was to assess…
Descriptors: Foreign Countries, Educational Technology, Technology Uses in Education, Extension Education
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Darwin, Stephen – Higher Education Research and Development, 2016
Student feedback-based evaluation performs a significant social role in framing perceptions of the quality of teaching in contemporary Australian higher education. Yet its emergence is a relatively recent phenomenon, having only been in widespread application since the mid-1980s. The early manifestations of student feedback-based evaluation came…
Descriptors: Feedback (Response), Higher Education, Foreign Countries, Quality Assurance
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Alnawas, Ibrahim – Higher Education: The International Journal of Higher Education and Educational Planning, 2015
This paper argues that student orientation (SO) is a high order construct that should be measured formatively rather than reflectively. Using a discovery-oriented approach, conducted by supplementing educational and marketing literatures with in depth interviews from 23 academic staff in seven different universities, the authors identified three…
Descriptors: Higher Education, College Students, Orientation, Formative Evaluation
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Sugerman, Sharon; Backman, Desiree; Foerster, Susan B.; Ghirardelli, Alyssa; Linares, Amanda; Fong, Amy – Journal of Nutrition Education and Behavior, 2011
Objective: To gain opinions from low-income, limited-English-speaking Hispanic and Asian immigrants for formative research in a social marketing campaign. Design: Nineteen questions on obesity prevention-related topics were embedded into a larger random digit-dial survey investigating the effects of language and cultural barriers on health care…
Descriptors: Obesity, Physical Activities, Opinions, Health Insurance
Xiao, Xiao – ProQuest LLC, 2013
Due to their low cost of implementation and considerable elasticity, cloud-based IT solutions are being widely adopted or considered in organizations across various industries. However, such IT solutions bring forth several unique challenges--challenges that make it difficult for organizations to achieve successful utilization of cloud-based…
Descriptors: Information Technology, Adoption (Ideas), Information Systems, Nonprofit Organizations
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Goldberger, Jessica R. – Journal of Rural Studies, 2011
It is often assumed that organic farming is synonymous with sustainable agriculture. The broad goals of sustainable agriculture include economic profitability, environmental stewardship, and community vitality. However, the "question of sustainability" (Ikerd, 2008) can be asked of any type of farming, including organic production. One…
Descriptors: Agriculture, Sustainability, Citizen Participation, Agricultural Occupations
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Torche, Florencia; Warren, John Robert; Halpern-Manners, Andrew; Valenzuela, Eduardo – Social Forces, 2012
Panel surveys are widely used in sociology to examine life-course trajectories and to assess causal effects. However, when using panel data researchers usually assume that the act of measuring respondents' attitudes and behaviors has no effect on the attributes being measured or on the accuracy of reports about those attributes. Evidence from…
Descriptors: Evidence, Control Groups, Research Design, Substance Abuse
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Zimmer, Robert J.; And Others – Journal of Teaching in International Business, 1996
A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…
Descriptors: Business Administration Education, College Faculty, Educational Strategies, Higher Education
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