Publication Date
| In 2024 | 0 |
| Since 2023 | 0 |
| Since 2020 (last 5 years) | 0 |
| Since 2015 (last 10 years) | 1 |
| Since 2005 (last 20 years) | 1 |
Descriptor
| Activities | 1 |
| College Students | 1 |
| Decision Making | 1 |
| Educational Benefits | 1 |
| Foreign Students | 1 |
| Global Approach | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Psychological Patterns | 1 |
| Social Influences | 1 |
| Student Attitudes | 1 |
| More ▼ | |
Source
| Journal of Marketing for… | 1 |
Author
| Beatson, Amanda | 1 |
| Gottlieb, Udo Rainer | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkGottlieb, Udo Rainer; Beatson, Amanda – Journal of Marketing for Higher Education, 2018
Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the…
Descriptors: Decision Making, Foreign Students, Student Recruitment, Activities
