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Download full textChen, Chin-Tsu – Higher Education Studies, 2016
This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…
Descriptors: Marketing, Universities, Student Attitudes, Questionnaires
