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Direct linkRaska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2013
The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer benchmarking as a means of improving student performance on client-based projects within a single semester in…
Descriptors: Benchmarking, Marketing, Business Administration Education, Web Sites
